A customer relationship management (CRM) tool is a type of business process tool that is used for interaction with customers. This tool ensures that every engagement with customers is effortless and efficient. A CRM gathers data from a variety of sources hence it provides detailed information about the customer. Doing this allows companies to learn about their customers and how best to cater to them.
There are various types of customer relationship management tools available and one of these is a recruitment CRM. This is used by recruitment agencies to engage with job seekers to simplify the hiring process. You can learn more about these types of software here.
In the mostly candidate-driven job market, employers are always seeking ways to engage and interact with candidates. The job market is competitive and employers must get their hiring right by employing the right hands.
To this end, they need to keep engaging with high-quality job seekers. This is by giving them relevant and updated information which will help them stay interested in the company during recruitment. A recruitment CRM help to achieve all these and more. The tool offers businesses a way to manage and nurture candidates so that they attract the best talents and hire quickly.
How A Recruitment CRM Works
A recruitment CRM is a software used by companies to engage with candidates that apply to positions in a company. A recruiter can use the software to access a candidate’s profile within the company’s talent pool. This will reveal a variety of information about the candidate such as work history and skills.
All this information is present on a talent file and the recruiter can use it to build an in-depth relationship with such candidate. With this, they can reach the candidate on a personal level throughout a hiring process. The tool amongst other things helps a business to:
- Build up a network of skillful talents in a single database that will be easy to search.
- Find and attract as well as nurture the right candidates.
- Have a centralized place for all their recruitment activities. It provides tools for sending automated emails, SMS, conducting screenings and background checks and scheduling interviews.
- Measure and act on how effective their hiring strategy is via available reports.
A recruitment CRM can help companies that recruit on a large scale to organize and manage the barrage of applications they have. They can manage the applicant’s journey from application to when they start at their new position. It also helps them to track strategies and marketing approaches that are contributing to their recruitment drive.
Why Use A Recruitment CRM?
For companies seeking to get the best hand, it is crucial that they keep their candidates engaged all through a recruitment process. A CRM helps to achieve this and to make the job of the recruiter easier. Some of its advantages include:
Building Detailed Candidate Profile
Every detail counts when you want to recruit the right talents. A recruitment CRM will help you to easily capture relevant information about each candidate. It will also provide you with tools that will enable you to decide whether to follow up on a candidate’s application or not.
The software will give you access as a recruiter to the candidate’s skill set, social media accounts and interests. It will also track all engagement the candidate has with the company. Depending on the CRM you use, you may even be able to run a background check on the candidates. Your clients can also review candidates before they decide to hire them.
The aim here is to have an overarching view of the candidate without going through the stress of tirelessly searching databases. The CRM provides all this for you at a glance.
Great For Building Talent Pool
Every organization likes to keep top talents. So, if you get one that interacts with your company, you want to ensure to keep the lines of communication open. With a CRM tool, you will be able to easily build a pool of talented candidates. It can be used to store job seeker data and also actively engage with them.
As a recruiter, you can quickly build up talent pools as candidates express their interests and apply for jobs. Once you have the data, you can easily refine your talent pool with the recruitment CRM. This enables you to have the best candidates for each of your available positions.
With a recruitment CRM, you can automate and send personalized messages and emails to candidates on the status of their application. You can use this to remind them of any deadlines and send emails based on activities they carry out.
All of these helps to keep the candidate engaged and informed. It also takes the pressure off you as a recruiter. So rather than having to do things manually, the tool works for you and you can focus on other important tasks. You can see more on the importance of this tool here https://startup.info/recruitment-crm/.
If you will like to hire the best talents, it is not enough to put out information about job openings. You have to be intentional about this by engaging with candidates actively. While this can be time-consuming and demanding, a recruitment CRM will help to automate the process and make it easy.