What Does a Social Media Manager Do?

social media marketing


The roles that were considered hobbies around a decade ago in the digital space have become full-blown careers. Social media jobs are unarguably the rave of the moment and will remain relevant as long as the internet exists.

Contrary to popular belief, social media managers don’t spend their time fooling around on social media. They are result-oriented individuals that wear different hats effortlessly.

Social media management involves using social media platforms such as Facebook, Twitter, or Instagram to drive brand awareness, generate leads, and boost revenue.

Top 5 Responsibilities of a Social Media Manager

Without further ado, let’s take a look at some responsibilities of a social media manager.

1. Design and execute marketing strategies

Several brands run marketing campaigns when they are about to launch a new product, penetrate a new market, or achieve other goals.

Being social media savvy isn’t enough to achieve results in this career. You must have a proven track record of designing and implementing successful marketing strategies.

 It doesn’t end there; the brand you’re representing will expect you to collect data and gain insight from analytics before and after each campaign.

This data will help you design perfect buyer personas and the message that aligns with them. Another thing is to stay abreast of the top industry trends and algorithm changes, so that you can adjust your marketing strategy.

2. Create and schedule content

Social media manager helps brands create, edit, and schedule content. Therefore, having impressive writing and communication skills is not negotiable.

As a social media manager, you should know what and when to post. Sticking to a posting frequency and schedule will ensure you stay organized and never run out of content to share.

One effective way to get work experience is by learning on the job. You can volunteer or sign up for an internship program while searching for paid gigs on reputable social media job boards. Take advantage of online resources from top websites and experts too.

3. Establish brand voice

Professional social media managers help brands develop their unique identity and maintain a consistent voice across all platforms. They handle this seamlessly and adopt the right tone as they maintain the brand’s best interest.

4. Collaborate with the design team

Most social media managers work in synergy with designers and other departments to create compelling visuals for each platform. They will ensure that each visual element matches the brand’s image and goals.

Some of them even have design skills and are ready put them to use when the need arises.

5. Manage the community

Social media managers usually master the art of social listening and can easily identify the best tools to track the conversion rate. They are great listeners that help users address their concerns with empathy. Using creative tactics to keep their audience engaged comes naturally to them.

Now that you know the roles of a social media manager, it’s time to build your career. You can embrace an entry-level role if you don’t have work experience.

Your personal brand will either make or mar your social media manager career. Personal branding revolves around the following factors:

    • The values you prioritize.
    • How you want your followers and brands to perceive you.
    • Your brand logo, colors, and other elements.

Enhance your crisis management skills and avoid engaging in drama. Focus on being authentic, and you’ll build a community of loyal followers.

The Bottom Line

Social media managers are responsible for driving sales, building brand awareness and increasing website traffic from social media platforms like Facebook, Instagram, Twitter and more. They successfully implement a brand’s marketing strategy and ensure its messaging is delivered accurately across the board.

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