It’s important to regularly measure and track the performance of your website, as it allows you to dive deeper and see how it’s doing and how engaged your audience is. One of the best ways to do this is by using metrics.
Metrics are statistics that can be worked out to give you a detailed representation of many factors, which can then be used to help you improve and change your website.
There are several metrics that can be used to measure a website’s current success; here are four of the best that are sure to give you an insightful look at how effective your website is performing.
#1. Number Of Visitors
The number of visitors you receive on your website is a simple metric that’s easy to track but is also one of the most important. This stat shows how many people have managed to not only find your website, but also who was also compelled to click it. A high number suggests that you have a compelling and professionally written title and meta description, whereas a low audience base suggests that you might not be getting organic traffic through the rankings.
You can also link your website to Google Analytics, which can track where each visitor has come from by adding pixels to links and URLs. This can help you discover which social media platforms or other forms of marketing are the most effective, so that you can either target that platform or put more resources in the others to make them effective, too. A web specialist such as those at https://www.altagency.co.uk/services/design/wolverhampton/ can measure these metrics in order to help make a fantastic website.
#2. Bounce Rate
A bounce rate can be defined as the percentage of visitors who only go to a page before swiftly exiting the site. A low bounce rate is what you’re looking for, as it suggests that visitors are navigating through the website as intended and are interacting with multiple pages. A high percentage suggests that a lot of people have been put off by the landing page and decided to go elsewhere. This can be for many reasons, ranging from poor design to a lack of call-to-actions, meaning that there wasn’t an obvious path to follow to make a purchase. A high bounce rate basically means that your website isn’t as effective as it should be.
#3. CTA Click-Through Rate
A CTA is a call to action and can be attributed to download links, view more buttons, or other features that lead a customer to a transaction. If these aren’t being clicked, then it shows that you need to make changes to your website to better encourage visitors to take the next step in the customer funnel. The best ways to improve the CTA click-through rate is to make these buttons brighter and more obvious, position them in places that are easier to see and use more appealing language to persuade visitors.
#4. Average Time On Page
Although people may click onto multiple pages on your site, if they’re going through everything quickly, it may be a problem. For example, clicking through pages and only being on them for a few seconds may be suggestive that the person is having a hard time navigating the website in order to find what they want. If this happens, make changes to improve your website to make it easier to follow. A short amount of time spent on a page also implies that they’re not getting all the information they should, perhaps because it’s not engaging enough. Be sure to add pictures and graphics to make the site more aesthetically appealing.
One of the best ways to improve the performance and increase traffic to your website is to pay attention to key metrics. Number of visitors, bounce rate, click-through rate, and average time on page are four important metrics that can make a huge difference.
What metrics are most important to you and your brand? What tips in this guide do you already utilize? Let us know in the comments below.