The human minds these days get easily distracted. Also, they come with a very short attention span. This has made it next to impossible for marketers to engage their consumers with appropriate content.
In this scenario, the video comes as one of the smartest and newest ways of conveying the desired business message to consumers within the shortest time possible. Videos are the best way of narrating a story and communicating highly complicated ideas in the most digestible manner.
Simply using a good quality camera and shooting a video will not bring you the desired results. There are certain tools and techniques that businesses should use to make their videos engaging.
A bit of editing here and there, and your video will be ready to grab attention and impress the viewers. Some of the best video editing and creation tools for businesses that can help them get started are as follows:
The InVideo video editor is one tool you must try to access top-quality video creation. With this video editing software at hand, users get the option of customizing and creating with more than 4000 ready-to-use templates and 9M+videos and iStock images.
It provides beginners with stunning graphic elements, templates, overlays, animations, and different advanced editing options that can be used without any hassle. It does not matter whether you want to create a business presentation, music video, or YouTube intro.
InVideo lets you create top-quality content within minutes by way of its super-intuitive user interface. Even beginners in editing can use the software easily and get going with their editing job.
The app has got everything required for creating professional and amazing videos starting from stock footage to templates. The best thing about this tool is that it is absolutely free. It works best for solopreneurs, social media marketers, agencies, business owners, digital marketers, and YouTube creators.
This online video editor is available in the form of a mobile application and even as a web application. The app uses AI or artificial intelligence to help users with their job of automated video editing.
This is a fast and simple video editing tool that comes with cross-channel video content hosting and distribution. This means that the users get the option of hosting and distributing their marketing videos completely optimized for email marketing, video advertisements, social media, and content marketing.
The ones who are just beginners in the field of video editing can make product videos and marketing videos with great effectiveness in just a matter of few seconds.
Yet another free online video editing tool, ClipChamp, offers its users the ease of editing, compressing, and converting their videos the way they like. This easy-to-use editor offers stock videos that can be used in different assignments.
It allows its users to export their videos in 480p if they are using the free version of the app. There is even a paid plan and business plan available with this app giving a plethora of features to be used by businesses.
The features available with the plans include unlimited cloud media backup, audio stock, and videos in 720p and 1080p.
4. Final Cut Pro
This video editing tool operates on computers with Intel-based Mac operating systems with OS X version 10.9. Users of this tool can edit the most complicated assignments and even work on large frame sizes.
The users of this editor also can add higher frame rates and more effects easily and quickly. The software is built using modern technology that boosts graphic activities such as real-time effects, rendering, and exporting.
Apart from this, the super-intuitive design and various other innovative features of the app, cannot be missed out on. The most exclusive features of this video editing tool include multigame, compressor, and motion and video noise reduction.
Users who are on the lookout for the ultimate in video editing can always use Final Cut Pro and create videos at lightning speed. Hence, it can rightly be said that Final Cut Pro is one of the best video editing apps currently available in the market.
For the ones who are looking to save good money on the use of a video editing tool, iMovie will be the best bet. This app serves as the right starting point for professional and simple-looking content. It comes pre-installed on Mac computers and can even be downloaded from the App Store completely free of cost.
This video editing software supports 4K videos shot on professional cameras. This means that the users can easily transform their footage into impressive and stunning clips without taking much time.
The user interface of this app is incredibly simple, making it very easy for the users to work on it. Because of its user interface, iMovie is considered the best video editing tool for both beginners and experts in the market.
The green screen attribute of this app deserves special mention because it allows users to get creative and offer the best editing to their videos. There are even filters and special effects that the users can add depth to their videos.
6. Adobe Premiere Elements
Adobe Premiere Elements is undoubtedly the best video editing app for beginners into editing. It is easy to use and feature-rich software that is as powerful as the other options mentioned herein.
It is the simplified version of Adobe Premiere Pro and works wonders for users who go for it to edit their videos. The best thing about Adobe Premiere Elements is that it is easier to get along with and is the most capable tool with high-end features.
Audio effects, bundled soundtracks, and face detection features are the highlights that make this app superbly popular among users.
If you have taken video marketing seriously for your business success, then you must invest in a good quality video creation and editing tool. Going for the right tool will not just help you create the best videos but will also give you an edge over your competitors.