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OnePlus will reveal its latest smartphone in AR on July 21st

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OnePlus is almost ready to stop the drip feed of info and properly reveal its latest lineup of more affordable smartphones. It will hold a virtual launch event for the OnePlus Nord line on July 21st at 10AM ET. The company is trying something a little different this time, though.

Instead of checking out a YouTube stream, you can watch the event in augmented reality via the OnePlus Nord AR iOS and Android app. OnePlus will also give some people the chance to have a virtual hands-on with the device through the app. In a somewhat convoluted setup, it’ll send out physical invitations for that hands-on, with more details to come on how that’ll all work.

Leaks and reports have suggested the first Nord will include dual selfie cameras, along with a Snapdragon 765G processor and 90Hz AMOLED display. The launch is taking place a little later than expected, as OnePlus CEO Pete Lau said last month it’d take place on July 10th. He has also confirmed the first Nord phone will cost under $500.

The company is giving customers in Europe a second chance to secure a OnePlus Nord pre-order on Wednesday at 10AM CEST, with 900 devices available. The last batch of pre-orders starts at the same time a week later. Those who do plunk down £20 or €20 for a device they only really know the name of will score some OnePlus merch.

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